Wednesday, July 14, 2010

MR PRICE PRO ROCK: LET'S GET TWISTED, BABY



July 10, Salt Rock Beach, Ballito

The World Cup’s well and truly over. There’s litter on the streets of Durban again. The cops have dried up. The tourists have disappeared. And thousands of people crammed into Salt Rock Beach for the Mr. Price Pro Rock Show on game night! And why not? Mr. Price Enterprises had put together a free night of heavy-hitting local popstars that any self-respecting Mr. Price customer would trade their favourite pair of RT skinnies for.

At the end of the day, a free, high profile show on the beach with a massive rig, fat sound and mad lighting is an expense Mr. Price is willing to take to raise its profile. To score some cool points. And to be fair, it’s a pretty sweet deal. I can’t remember the last time I saw The Dirty Skirts live and I think it’s New Holland’s first time in Durban (well, close enough), if you don’t count Splashy Fen. Even for an old cynic like me, that’s two reasons to drive up to Ballito right there.

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